Helping planet-first organisations craft brand identities that truly reflect their values. Let your ethics empower your brand and build a recognisable and trusted presence that resonates with your audience
I believe in designing for a future we can truly be proud of. That's why I partner with planet, people, and purpose-first brands who share my vision of a future where ethics are no longer a niche, and sustainable is simply the standard.
Crafting a brand identity means building your entire brand smarter. It’s about translating your values and mission into a personality that your audience understands. It’s about becoming a brand that your audience wants to connect with, understands deeply, and are proud to stand with.
Every decision is made with intention. Your brand won’t just look good, it will communicate and connect with the right people.
A visual identity that won’t just make you recognisable, it’ll shout your values and mission loud and proud.
No templates. No trends. No blending in. Only a brand identity that is unmistakably you.
A versatile and distinctive logo suite. Including primary and secondary logos, sub-marks, icons, and more. Your logo will shine at every touchpoint and in every application.
A pairing of fonts and colours can tell their own story, turning a brand from playful to grounded, bold to elegant. I’ll craft a visual language that perfectly reflects your brand's personality
Your words matter just as much as your visuals. Let your brand speak in a voice that resonates with your audience and hits the right tone and intention every time.
Add an extra layer of depth and personality with custom designed patterns, textures, and illustrations. These small but significant details help make your brand instantly recognisable.
Every interaction with your brand is a chance to connect. Keep things consistent and memorable with branded business cards, letterheads, merchandise, and more.
Apply your new brand with confidence. A set of guidelines will outline exactly how to use your logo, colours, fonts, and assets consistently across every medium.
Every brand identity project begins with a discovery session to truly understand your goals, vision, challenges, and opportunities. This stage helps to define clear objectives and a strategic roadmap, ensuring your brand's foundation is purpose-driven from the start.
With a strategy in place, the visual and creative direction can be explored. Through stylescapes, potential directions will be mapped out for your identity. This ensures clarity and alignment early on, establishing a direction for the project.
Once the brand’s direction is set, your identity can start to truly take shape. I’ll craft your initial logo, colour, typography and pattern concepts, refining as we go until every element feels unmistakably you.
The final stage of your project is dedicated to Delivery & Support. Your complete brand identity package is provided with comprehensive guidelines, fully equipping you to apply and manage your new brand consistently and confidently across all mediums.
How much does a brand identity cost?
Every brand identity project is unique in its design and deliverables, meaning prices vary. To provide an accurate quote, I conduct a discovery session to understand your specific business needs and project requirements.
What is a discovery session?
A discovery session is a call or in-person meeting (whichever suits you best) aimed at understanding your brand, uncovering challenges, and identifying opportunities. This session enables me to develop a detailed brief and a personalised proposal for your project.
How does payment work?
I require a 50% upfront payment for web projects, which must be paid before work begins. The amount is outlined in a personalised proposal sent to you after a discovery session. The remaining 50% is due once the project is finished and you are completely happy with the outcome.
Do you offer payment plans?
Yes! I do offer flexible payment plans to clients who are eligible. Please contact me for more information about setting up a payment plan that works for you.
How long does it take to build a brand identity?
Project timelines vary, but I aim to complete brand identities within 1 month of you accepting the proposal. If a project needs to be completed sooner, this can be discussed during a call, depending on my current schedule.
What if I already have a logo?
Many clients come to me with an existing logo but need a full brand identity to bring their vision to life. I can work with your existing logo as a starting point, integrating it into a comprehensive new brand system that aligns with your purpose and strategy.
What if I don't know my brand's 'purpose' yet?
That's perfectly normal, and part of what the discovery session and strategy phase are designed for. I'll guide you through exercises and discussions to uncover your core values, mission, and unique purpose, forming the authentic foundation for your brand identity.
Will I own the final designs?
Yes. Once final payment is made, you'll have full ownership of your brand identity. I'll supply everything you need in a neatly organised handover, including all relevant file formats and usage rights.
Do you offer branding and website packages?
I do. If you're looking for both a visual identity and a website, I offer a seamless package that takes your brand from concept to fully launched online presence. Let's chat to see if that's the right fit for your purpose.
What if I need extra assets later on?
Whether it's a new brochure, social media template, or anything else brand-related, I offer ongoing design support. Just drop me a message when something new pops up — I've got you covered.
Can I request changes during the process?
Absolutely. Collaboration is key; I'll check in with you at each stage to get your feedback, and revisions are always included to ensure the final result feels right and truly reflects your vision.
Do you work with businesses outside the UK?
Yes. I work with passionate, purpose-led clients across the globe. Everything can be done remotely, and I adapt my process to suit your time zone and preferences for a seamless partnership.
What file formats will I receive?
You'll receive your brand assets in all the necessary formats, typically including PNG, SVG, and WebP. If you require anything specific for print, digital, or a unique application, I'll ensure you're fully covered.
Do you work with businesses outside the UK?
Yes. I work with passionate, purpose-led clients across the globe. Everything can be done remotely, and I adapt my process to suit your time zone and preferences for a seamless partnership.
