Kayla at Riparian Media reached out to me to optimise her digital presence. The original layout felt flat, struggled to connect with her audience, and didn’t shine the light on her brand that it deserves!
We worked together to completely overhaul the platform. By building a new user journey, we made it easier for clients to navigate the site and reach the primary call to action: booking a consultation. We optimised the styles and classes, therefore minimising the code output, and establishing a comprehensive style guide, making future maintenance and upgrades significantly faster and smoother.
The result is a platform that positions Riparian Media as the approachable, fun, environmental-leader that it is, while decreasing its digital footprint by 96%. By dropping the output from 2.59g CO₂ down to just 0.1g per page load, we’ve proved to Riparian's environmentally-driven clients that their brand practices what it preaches.
