Kemp’s Hemp is a brand of my own, developed as a project during lockdown. The brand identity brings a nostalgic feel to the CBD industry, while portraying the environmental benefits of hemp-based products. The CBD industry is flooded with medical styled branding, I took a different route withKemp’s Hemp and brought nostalgia to the industry through a psychedelic feel to the packaging, brand patterns and fonts, taking influence from 70s psychedelic art.