Vegan Women's Club
Vegan Women’s Club were a pleasure to work with! Their vision for the identity was to create a brand that is unique, fun, out of the box, feels like a hug, is flowy, and avoids feeling corporate.
To craft an identity with such creativity is always great fun. To bring Vegan Women’s Club’s vision to life, we used a few different approaches:
Firstly, we chose ‘Sigmar Regular’ as the primary font. This is a bold and fun font that also has a handmade feel and breaks the rules. Upon closer inspection, the edges of the font have slight blemishes. These imperfections are subtle enough that they avoid giving the font a ‘rustic’ design but are prominent enough to convey a handmade and fun feel to the font.
Sigmar Regular also contains different weights throughout the font. For example, on the letter v, both lines are a different weight. This adds a more fun feel to the font without affecting the readability or feeling unprofessional.
Secondly, we have introduced a mix of uppercase and lowercase letters to the font. This subtle mix does not compromise readability but ensures the font flows well, maintaining a consistent line height and giving the logo a balanced feel.
The great thing about “vegan women’s” is that the two words are very uniform. All letters within the words - except for the letter g - are of the same line height which is great for creating a visual balance when designing.
By mixing the upper and lower case letters, we have been able to achieve a complete balance within the logos font. By using this approach, we can achieve multiple goals:
- Improve the flow and symmetry of the design while not affecting the readability of the font.
- Ensure that the logo has a welcoming and friendly feel with a primarily lower case font.
- Achieve the desired ‘out of the box’ feel by breaking some rules while not compromising the design.
This logic has also been applied in one of the alternative logos with the word “club”.
Lastly, the logo steps out of the box with the cursive, overlapping secondary font for the word “club”. This approach is used throughout the brand identity, adding a flowy feel that balances well the bold primary font. This ensures the logo remains feminine, welcoming, and friendly while also avoiding a corporate or generic feel. This logic is applied across the entire brand identity, including the elements of the pattern overlapping the vine.
